טוען...
Building brand authenticity : 7 habits of iconic brands /
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for buil...
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| יצא לאור: |
New York :
Palgrave Macmillan,
2009.
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| נושאים: | |
| גישה מקוונת: | http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319 |
אינטרנט
http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319MG University
| סימן המיקום: |
658.827 P91 |
|---|---|
| עותק | סטטוס עדכני לא זמין |