تحميل...
Building brand authenticity : 7 habits of iconic brands /
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for buil...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| منشور في: |
New York :
Palgrave Macmillan,
2009.
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319 |
الانترنت
http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319MG University
| رقم الطلب: |
658.827 P91 |
|---|---|
| النسخة | الحالة المباشرة غير متاحة |