APA Edition Citation

Beverland, M. (2009). Building brand authenticity: 7 habits of iconic brands. Palgrave Macmillan.

Chicago Edition Citation

Beverland, Michael. Building Brand Authenticity: 7 Habits of Iconic Brands. New York: Palgrave Macmillan, 2009.

MLA Edition Citation

Beverland, Michael. Building Brand Authenticity: 7 Habits of Iconic Brands. Palgrave Macmillan, 2009.

Warning: These citations may not always be 100% accurate.