Cargando...

Código QR

Brand management : research, theory and practice /

other_versions_link

Detalles Bibliográficos
Autor Principal:	Heding, Tilde
Outros autores:	Knudtzen, Charlotte F., Bjerre, Mogens
Formato:	Printed Book
Publicado:	London : Routledge, 2009.
Subjects:	Brand name products-Management Brand(Marketing)
Acceso en liña:	http://www.amazon.in/Brand-Management-Research-Theory-Practice/dp/041544327X#reader_041544327X

Títulos similares

Brand management : research, theory and practice /
por: Heding, Tilde
Publicado: (2016)

Brands and branding /
por: Brown, Stephen
Publicado: (2016)

Brand management : Principles and Practices /
por: Dutta, Kirti
Publicado: (2012)

Brand management
por: Malviya, Subhash
Publicado: (2007)

How brands become icons the principles of cultural branding
por: Holt, Douglas B.
Publicado: (2004)

9 brand shaastras :nine successful brand successful brand strategies to build
por: Kapoor,Jagdeep
Publicado: (2009)

Brand astras /
Publicado: (2003)

Creating powerful brands in consumer, service and industrial markets
por: De Chernatony, Leslie
Publicado: (2006)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
por: De Chernatony, Leslie
Publicado: (2011)

Brand management: text and cases
por: Verma, Harsh V.
Publicado: (2006)

Aaker on branding :20 principles that drive success/
por: Aaker, David A.
Publicado: (2015)

B2B brand management
por: Kotler, Philip
Publicado: (2006)

Brand failures the truth about the 100 biggest branding mistakes of all time
por: Haig, Matt
Publicado: (2005)

Strategic brand management :building,measuring and managing brand equity/
por: Keller, Kevin Lane
Publicado: (2015)

Asian brand strategy : how Asia builds strong brands
por: Martin Roll
Publicado: (2006)

Brand failures the truth about the 100 biggest branding mistakes of all time
por: Haig Matt
Publicado: (2008)

Brand manners: how to create the self-confident organization to lice the brand
por: Pringle, Hamish
Publicado: (2001)

Brand society :How brands trasform management and lifestyle
por: Kornberger, Martin
Publicado: (2010)

Brand royalty : how the world's top 100 brands thrive and survive
por: Haig, Matt
Publicado: (2005)

Harvard business review on brand management.
Publicado: (1999)

The World`s greatest brands
por: Nicholas, Kochan; Ed
Publicado: (1996)

How brands grow: what marketers don't know
por: Sharp, Byron; Author
Publicado: (2010)

Managing Indian Brands : Marketing concepts and strategies
por: S. Ramesh Kumar
Publicado: (2005)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
por: Kartikeya Kompella
Publicado: (2006)

Brand failures:the truth about the 100 biggest branding mistakes of all time
por: Haig, Matt
Publicado: (2006)

Strategic brand management:building,measuring and managing brand equity
por: Keller, Kevin Lane
Publicado: (2009)

Brand society: how brands transform management and lifestyle./
por: Kornberger, Martin
Publicado: (2011)

Strategic brand management new approaches to creating and evaluating brand equity
por: Kapferner, Jean-Noel
Publicado: (1992)

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
por: Braunstein, Marc
Publicado: (2001)

Darwin's brands adapting for success
por: Halve, Anand Bhaskar
Publicado: (2012)

The best of Branding
por: James R. Gregory
Publicado: (2004)

New strategic brand management: Advanced insights and strategic thinking
por: Jean-Noel Kapferer
Publicado: (2012)

Building brand authenticity : 7 habits of iconic brands /
por: Beverland, Michael
Publicado: (2009)

Strategic brand management
por: Keller,Kevin Lane, et al.
Publicado: (2008)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
por: Kompella,Kartikeya
Publicado: (2006)

Branding : A practical Guide To Planning Your Strategy
por: Geoffrey Randall
Publicado: (2004)

Successful branding
por: Pran K Choudhury; Author
Publicado: (2001)

Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /
por: Light, Larry
Publicado: (2018)

Strategic brand management
por: Keller,Kevin Lane
Publicado: (2013)

Brand management
por: Sagar,Mahim
Publicado: (2012)