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Brand management : research, theory and practice /

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Bibliographic Details
Main Author:	Heding, Tilde
Other Authors:	Knudtzen, Charlotte F., Bjerre, Mogens
Format:	Printed Book
Published:	London : Routledge, 2009.
Subjects:	Brand name products-Management Brand(Marketing)
Online Access:	http://www.amazon.in/Brand-Management-Research-Theory-Practice/dp/041544327X#reader_041544327X

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