Brand management : research, theory and practice /

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Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F., Bjerre, Mogens
Format: Printed Book
Published: London : Routledge, 2009.
Subjects:
Brand name products-Management
Brand(Marketing)
Online Access:http://www.amazon.in/Brand-Management-Research-Theory-Practice/dp/041544327X#reader_041544327X

Internet

http://www.amazon.in/Brand-Management-Research-Theory-Practice/dp/041544327X#reader_041544327X

MG University

Holdings details from MG University
Call Number: 658.827 P92
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