Brand management : research, theory and practice /

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Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F., Bjerre, Mogens
Format: Printed Book
Published: London : Routledge, 2009.
Subjects:
Brand name products-Management
Brand(Marketing)
Online Access:http://www.amazon.in/Brand-Management-Research-Theory-Practice/dp/041544327X#reader_041544327X
Description
Physical Description:xviii, 267 p. : ill. ;
Bibliography:Includes bibliographical references and indexes.
ISBN:9780415443272 (pbk.)

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