APA Edition Citation

Heding, T., Knudtzen, C. F., & Bjerre, M. (2009). Brand management: Research, theory and practice. Routledge.

Chicago Edition Citation

Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Research, Theory and Practice. London: Routledge, 2009.

MLA Edition Citation

Heding, Tilde, et al. Brand Management: Research, Theory and Practice. Routledge, 2009.