APA Edition Citation

Narver, J. C., & Savitt, R. (1971). The marketing economy: An analytical approach.

Chicago Edition Citation

Narver, John C., and Ronald Savitt. The Marketing Economy: An Analytical Approach. New York, Holt, Rinehart and Winston Inc, 1971.

MLA Edition Citation

Narver, John C., and Ronald Savitt. The Marketing Economy: An Analytical Approach. 1971.

Warning: These citations may not always be 100% accurate.