APA Edition Citation

Mc Carthy, E. J., & Perreault, W. D. (1987). Basic marketing (Ed.9.).

Chicago Edition Citation

Mc Carthy, E Jerome, and William D. Perreault. Basic Marketing. Ed.9. New Delhi, Universal Book Stall, 1987.

MLA Edition Citation

Mc Carthy, E Jerome, and William D. Perreault. Basic Marketing. Ed.9. 1987.