The World`s greatest brands

Antzeko izenburuak

• Brands and branding /
  nork: Brown, Stephen
  Argitaratua: (2016)
• Brand royalty : how the world's top 100 brands thrive and survive
  nork: Haig, Matt
  Argitaratua: (2005)
• Strategic brand management :building,measuring and managing brand equity/
  nork: Keller, Kevin Lane
  Argitaratua: (2015)
• Brand society :How brands trasform management and lifestyle
  nork: Kornberger, Martin
  Argitaratua: (2010)
• Harvard business review on brand management.
  Argitaratua: (1999)