Malcolm McDonald on marketing planning: understanding marketing plans and strategy/

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Bibliographische Detailangaben
1. Verfasser: Mcdonald,Malcolm
Format: Printed Book
Veröffentlicht: London: Kogan Page, 2008
Schlagworte:
Marketing > Planning
Marketing > Management
Online Zugang:https://books.google.co.in/books?id=cJVlDQAAQBAJ&printsec=frontcover&dq=Malcolm+McDonald+on+marketing+planning:&hl=en&sa=X&ved=0ahUKEwiPytnT0bbYAhUJ6yYKHVPiAcQQ6AEIJjAA#v=onepage&q=Malcolm%20McDonald%20on%20marketing%20planning%3A&f=false

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https://books.google.co.in/books?id=cJVlDQAAQBAJ&printsec=frontcover&dq=Malcolm+McDonald+on+marketing+planning:&hl=en&sa=X&ved=0ahUKEwiPytnT0bbYAhUJ6yYKHVPiAcQQ6AEIJjAA#v=onepage&q=Malcolm%20McDonald%20on%20marketing%20planning%3A&f=false

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