Malcolm McDonald on marketing planning: understanding marketing plans and strategy/

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Podrobná bibliografie
Hlavní autor: Mcdonald,Malcolm
Médium: Printed Book
Vydáno: London: Kogan Page, 2008
Témata:
Marketing > Planning
Marketing > Management
On-line přístup:https://books.google.co.in/books?id=cJVlDQAAQBAJ&printsec=frontcover&dq=Malcolm+McDonald+on+marketing+planning:&hl=en&sa=X&ved=0ahUKEwiPytnT0bbYAhUJ6yYKHVPiAcQQ6AEIJjAA#v=onepage&q=Malcolm%20McDonald%20on%20marketing%20planning%3A&f=false

Internet

https://books.google.co.in/books?id=cJVlDQAAQBAJ&printsec=frontcover&dq=Malcolm+McDonald+on+marketing+planning:&hl=en&sa=X&ved=0ahUKEwiPytnT0bbYAhUJ6yYKHVPiAcQQ6AEIJjAA#v=onepage&q=Malcolm%20McDonald%20on%20marketing%20planning%3A&f=false

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