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Malcolm McDonald on marketing planning: understanding marketing plans and strategy/
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| Format: | Printed Book |
| Published: |
London:
Kogan Page,
2008
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| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=cJVlDQAAQBAJ&printsec=frontcover&dq=Malcolm+McDonald+on+marketing+planning:&hl=en&sa=X&ved=0ahUKEwiPytnT0bbYAhUJ6yYKHVPiAcQQ6AEIJjAA#v=onepage&q=Malcolm%20McDonald%20on%20marketing%20planning%3A&f=false |