Mcdonald,Malcolm. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. Kogan Page.
Chicago Edition CitationMcdonald,Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London: Kogan Page, 2008.
Cita MLAMcdonald,Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.