Mcdonald,Malcolm. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. Kogan Page.
Style de citation ChicagoMcdonald,Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London: Kogan Page, 2008.
Style de citation MLAMcdonald,Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.