APA Edition Citation

Mcdonald,Malcolm. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. Kogan Page.

Chicago Edition Citation

Mcdonald,Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London: Kogan Page, 2008.

MLA Edition Citation

Mcdonald,Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page, 2008.

Warning: These citations may not always be 100% accurate.