Kaden, R. J., Linda, G., & Levinson, J. C. (2010). More Guerrilla Marketing Research: Asking the right people, the right questions, the right way and effectively using the answers to make more money. Kogan Page Limited.
Style de citation ChicagoKaden, Robert J., Gerald Linda, et Jay Conrad Levinson. More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money. London: Kogan Page Limited, 2010.
Style de citation MLAKaden, Robert J., et al. More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money. Kogan Page Limited, 2010.
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