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Marketing communications : integrating offline and online with social media /
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Printed Book |
| Được phát hành: |
Philadelphia:
Kogan Page,
2011.
|
| Phiên bản: | 5th ed. |
| Những chủ đề: | |
| Truy cập trực tuyến: | https://books.google.co.in/books?id=MbCR0hBgYWgC&dq=isbn+9780749461935&hl=en&sa=X&ved=0ahUKEwjplOu88ZXYAhUJuo8KHcEIA78Q6AEIJjAA |
Mục lục:
- New marketing communications
- Branding
- Customer relationship management
- Customer psychology/ buyer behaviour
- Customer communications theory
- Marketing communications research
- Media buying and planning
- Marketing communications agencies
- International marketing communications
- Marketing communications plan
- Marketing communications laws and regulations
- Communications tools
- Selling and sales management
- Advertising
- Pr (including viral marketing)
- Sponsorship
- Sales promotions
- Direct mail
- Exhibitions and conferences
- Merchandising and pos
- Packaging
- Websites and social media.