Marketing communications : integrating offline and online with social media /

Bibliographic Details
Main Author: Smith, P. R.
Other Authors: Zook, Ze
Format: Printed Book
Published: Philadelphia: Kogan Page, 2011.
Edition:5th ed.
Subjects:
Communication in marketing.
Online Access:https://books.google.co.in/books?id=MbCR0hBgYWgC&dq=isbn+9780749461935&hl=en&sa=X&ved=0ahUKEwjplOu88ZXYAhUJuo8KHcEIA78Q6AEIJjAA
Table of Contents:
  • New marketing communications
  • Branding
  • Customer relationship management
  • Customer psychology/ buyer behaviour
  • Customer communications theory
  • Marketing communications research
  • Media buying and planning
  • Marketing communications agencies
  • International marketing communications
  • Marketing communications plan
  • Marketing communications laws and regulations
  • Communications tools
  • Selling and sales management
  • Advertising
  • Pr (including viral marketing)
  • Sponsorship
  • Sales promotions
  • Direct mail
  • Exhibitions and conferences
  • Merchandising and pos
  • Packaging
  • Websites and social media.

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