|
|
|
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| LEADER |
01486cam a2200205 a 4500 |
| 999 |
|
|
|c 123765
|d 123761
|
| 020 |
|
|
|a 9780749461935
|
| 082 |
0 |
0 |
|a 658.802
|b Q11
|
| 100 |
1 |
|
|a Smith, P. R.
|9 69300
|
| 245 |
1 |
0 |
|a Marketing communications :
|b integrating offline and online with social media /
|c PR Smith & Ze Zook.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Philadelphia:
|b Kogan Page,
|c 2011.
|
| 300 |
|
|
|a xviii, 483 p. ;
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
|
|a New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
|
| 650 |
|
0 |
|a Communication in marketing.
|9 41327
|
| 700 |
1 |
|
|a Zook, Ze.
|9 69301
|
| 856 |
4 |
2 |
|u https://books.google.co.in/books?id=MbCR0hBgYWgC&dq=isbn+9780749461935&hl=en&sa=X&ved=0ahUKEwjplOu88ZXYAhUJuo8KHcEIA78Q6AEIJjAA
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_802000000000000_Q11
|7 0
|9 120562
|a MGUL
|b MGUL
|c GEN
|d 2017-09-20
|e CALICUT BOOK DISTRIBUTORS, 10886 dt. 18/04/17
|g 1495.00
|l 0
|o 658.802 Q11
|p 57386
|r 2017-09-20
|y BK
|