Marketing communications : integrating offline and online with social media /

Bibliographic Details
Main Author:	Smith, P. R.
Other Authors:	Zook, Ze
Format:	Printed Book
Published:	Philadelphia: Kogan Page, 2011.
Edition:	5th ed.
Subjects:	Communication in marketing.
Online Access:	https://books.google.co.in/books?id=MbCR0hBgYWgC&dq=isbn+9780749461935&hl=en&sa=X&ved=0ahUKEwjplOu88ZXYAhUJuo8KHcEIA78Q6AEIJjAA

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