Smith, P. R., & Zook, Z. (2011). Marketing communications: Integrating offline and online with social media (5th ed.). Kogan Page.
Παραπομπή Chicago StyleSmith, P. R., και Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Philadelphia: Kogan Page, 2011.
Παραπομπή MLASmith, P. R., και Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Kogan Page, 2011.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.