Smith, P. R., & Zook, Z. (2011). Marketing communications: Integrating offline and online with social media (5th ed.). Kogan Page.
Chicago Edition CitationSmith, P. R., and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Philadelphia: Kogan Page, 2011.
MLA Edition CitationSmith, P. R., and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Kogan Page, 2011.
Warning: These citations may not always be 100% accurate.