APA Edition Citation

Baker, M. J., & Saren, M. (2016). Marketing theory: A student text (3rd ed.). Sage.

Chicago Edition Citation

Baker, Michael J., and Michael Saren. Marketing Theory: A Student Text. 3rd ed. Los Angeles: Sage, 2016.

MLA Edition Citation

Baker, Michael J., and Michael Saren. Marketing Theory: A Student Text. 3rd ed. Sage, 2016.