Analysing quantitative survey data for business and management students /

Dades bibliogràfiques
Autor principal: Dawson, Jeremy
Format: Printed Book
Publicat: Los Angeles: Sage, 2017.
Col·lecció:Mastering business research methods
Matèries:
Business-Research -Methodology.
Business-Research-Statistical methods.
Surveys-Methodology.
Sampling (Statistics)
Accés en línia:https://www.amazon.com/Analysing-Quantitative-Business-Management-Mastering-ebook/dp/B01JZ7IR4E#reader_B01JZ7IR4E
Taula de continguts:
  • An introduction to classical test theory and quantitative survey data
  • Methodological assumptions, reliability and validity
  • Basic components of analysing quantitative survey data
  • Conducting classical test theory analyses
  • Examples of analysis using classical test theory
  • Conclusions.

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