Media literacy/

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Bibliographic Details
Main Author: Potter, W. James
Format: Printed Book
Published: California: Sage, 2016.
Edition:8th ed.
Subjects:
Media literacy.
Mass media.
Online Access:https://books.google.co.in/books?id=iEuXCgAAQBAJ&printsec=frontcover&dq=Media+literacy+by+w+james+potter&hl=en&sa=X&ved=0ahUKEwjLqNuz1KTXAhUIvY8KHaC5D4AQ6AEIJTAA#v=onepage&q=Media%20literacy%20by%20w%20james%20potter&f=false
Table of Contents:
  • Introduction. Why increase media literacy?
  • Media literacy approach
  • Audiences. Audience : individual perspective
  • Industry perspective on audience
  • Children as a special audience
  • Industry. Development of the mass media industries
  • Economic perspective
  • Content. Mass media content and reality
  • News
  • Entertainment
  • Advertising
  • Interactive media
  • Effects. Broadening our perspective on media effects
  • How does the media effects process work?
  • The springboard. Helping yourself and others to increase media literacy
  • Confronting the issues. Media ownership
  • Media piracy
  • Sports
  • Media violence
  • Advertising
  • Privacy
  • Glossary
  • References
  • Index.

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