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| LEADER |
01724cam a2200217 i 4500 |
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|a 9781483379326
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|a 302.23
|b Q61
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| 100 |
1 |
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|a Potter, W. James,
|9 66822
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| 245 |
1 |
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|a Media literacy/
|c W James Potter.
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| 250 |
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|a 8th ed.
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| 260 |
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|a California:
|b Sage,
|c 2016.
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| 300 |
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|a xxiii, 546 p.
|b ill.;
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| 500 |
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|a "Updated, revised and reorganized new edition."--Provided by publisher.
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| 504 |
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|a Includes bibliographical references (pages 505-521) and index.
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| 505 |
0 |
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|a Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
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| 650 |
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0 |
|a Media literacy.
|9 31788
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| 650 |
|
7 |
|a Mass media.
|9 66824
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| 856 |
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|u https://books.google.co.in/books?id=iEuXCgAAQBAJ&printsec=frontcover&dq=Media+literacy+by+w+james+potter&hl=en&sa=X&ved=0ahUKEwjLqNuz1KTXAhUIvY8KHaC5D4AQ6AEIJTAA#v=onepage&q=Media%20literacy%20by%20w%20james%20potter&f=false
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|a MGUL
|b MGUL
|c GEN
|d 2017-03-20
|e Calicut Book Distributors Inv.No 10870 dated 20.03.2017
|g 5205.00
|l 2
|o 302.23 Q61
|p 57022
|r 2019-02-11
|s 2018-12-06
|y BK
|