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Media and communication research methods: an introduction to qualitative and quantitative approaches /
| Yazar: | |
|---|---|
| Materyal Türü: | Printed Book |
| Baskı/Yayın Bilgisi: |
Los Angeles:
Sage,
2016.
|
| Edisyon: | 4th ed. |
| Konular: | |
| Online Erişim: | https://books.google.co.in/books?id=l-WLCgAAQBAJ&printsec=frontcover&dq=media+and++communication+research+methods&hl=en&sa=X&ved=0ahUKEwi72orD0Z_XAhWGrI8KHbmDA7YQ6AEIJTAA#v=onepage&q=media and communication research methods&f=false |
İçindekiler:
- Preface to the fourth edition
- Acknowledgments
- Introduction
- Getting started
- What is research?
- The research process
- Methods of textual analysis
- Semiotic analysis
- Rhetorical analysis
- Ideological criticism
- Psychoanalytic criticism
- Discourse analysis
- Qualitative research methods
- Interviews
- Historical analysis
- Ethnomethodological research
- Participant observation
- Quantitative research methods
- Content analysis
- Surveys
- Experiments
- A primer on descriptive statistics
- Putting it all together
- Nineteen common thinking errors
- Writing research reports
- Glossary.