Media and communication research methods: an introduction to qualitative and quantitative approaches /

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Bibliographic Details
Main Author: Berger, Arthur Asa
Format: Printed Book
Published: Los Angeles: Sage, 2016.
Edition:4th ed.
Subjects:
Mass media-Research-Methodology
Communication-Research-Methodology
Online Access:https://books.google.co.in/books?id=l-WLCgAAQBAJ&printsec=frontcover&dq=media+and++communication+research+methods&hl=en&sa=X&ved=0ahUKEwi72orD0Z_XAhWGrI8KHbmDA7YQ6AEIJTAA#v=onepage&q=media and communication research methods&f=false
Table of Contents:
  • Preface to the fourth edition
  • Acknowledgments
  • Introduction
  • Getting started
  • What is research?
  • The research process
  • Methods of textual analysis
  • Semiotic analysis
  • Rhetorical analysis
  • Ideological criticism
  • Psychoanalytic criticism
  • Discourse analysis
  • Qualitative research methods
  • Interviews
  • Historical analysis
  • Ethnomethodological research
  • Participant observation
  • Quantitative research methods
  • Content analysis
  • Surveys
  • Experiments
  • A primer on descriptive statistics
  • Putting it all together
  • Nineteen common thinking errors
  • Writing research reports
  • Glossary.

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