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|a 9781483377568 (pbk. : acidfree paper)
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|a 302.230 72
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|a Berger, Arthur Asa.
|9 66433
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| 245 |
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|a Media and communication research methods:
|b an introduction to qualitative and quantitative approaches /
|c Arthur Asa Berger.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Los Angeles:
|b Sage,
|c 2016.
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| 300 |
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|a xvii, 417 p.
|b ill.
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| 500 |
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|a Revised edition of the author's Media and communication research methods, 2014.
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| 504 |
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|a Includes bibliographical references (pages 401-408) and indexes.
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| 505 |
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|a Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
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| 650 |
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0 |
|a Mass media-Research-Methodology
|9 66434
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| 650 |
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|a Communication-Research-Methodology
|9 66435
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| 856 |
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|u https://books.google.co.in/books?id=l-WLCgAAQBAJ&printsec=frontcover&dq=media+and++communication+research+methods&hl=en&sa=X&ved=0ahUKEwi72orD0Z_XAhWGrI8KHbmDA7YQ6AEIJTAA#v=onepage&q=media and communication research methods&f=false
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|e Calicut Book Distributers Invoice No 10870 Dated 20-03-2017
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