Loading...
International public relations : negotiating culture, identity, and power /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
California :
Sage,
2007.
|
| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=E-Emw6BKI6QC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false https://www.amazon.com/International-Public-Relations-Negotiating-Identity/dp/1412914159#reader_1412914159 |
Table of Contents:
- The challenges of international public relations
- Opening global gateways
- Global public relations and the circuit of culture
- The regulatory environments of global public relations practice
- The face and shape of global public relations campaigns materials
- Practicing public relations in a global environment
- Consumption : rethinking publics and practice
- Contested identities, shifting publics in a globalized world
- Capturing the synergy of the circuit : the cultural-economic model
- Circuiting the globe : a practice matrix
- Ethical considerations in global practice
- The future of international public relations practice.