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International public relations : negotiating culture, identity, and power /
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Printed Book |
| Wydane: |
California :
Sage,
2007.
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| Hasła przedmiotowe: | |
| Dostęp online: | https://books.google.co.in/books?id=E-Emw6BKI6QC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false https://www.amazon.com/International-Public-Relations-Negotiating-Identity/dp/1412914159#reader_1412914159 |
| LEADER | 01834cam a2200241 a 4500 | ||
|---|---|---|---|
| 999 | |c 122290 |d 122290 | ||
| 020 | |a 9781412914154 | ||
| 082 | 0 | 0 | |a 659.2 |b P7 |
| 100 | 1 | |a Curtin, Patricia A. |9 63450 | |
| 245 | 1 | 0 | |a International public relations : |b negotiating culture, identity, and power / |c Patricia A. Curtin and T. Kenn Gaither. |
| 260 | |a California : |b Sage, |c 2007. | ||
| 300 | |a xiii, 304 p. : |b ill., map ; | ||
| 504 | |a Includes bibliographical references (p. 265-281) and index. | ||
| 505 | 0 | |a The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. | |
| 650 | 0 | |a Public relations. |9 63795 | |
| 650 | 0 | |a Public relations-Cross-cultural studies. |9 63452 | |
| 650 | 0 | |a Intercultural communication. |9 63796 | |
| 650 | 0 | |a Culture and globalization. |9 8944 | |
| 700 | 1 | |a Gaither, T Kenn. |9 63454 | |
| 856 | |u https://books.google.co.in/books?id=E-Emw6BKI6QC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false | ||
| 856 | |u https://www.amazon.com/International-Public-Relations-Negotiating-Identity/dp/1412914159#reader_1412914159 | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 659_200000000000000_P7 |7 0 |9 119030 |a MGUL |b MGUL |c GEN |d 2017-04-02 |e calicut Book Distributors Inv.No.10817 Dated:2017/04/02 |g 5772.80 |l 0 |o 659.2 P7 |p 56799 |r 2020-08-19 |y BK | ||