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Essentials of business research : a guide to doing your research project /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
London:
Sage Publications,
2014.
|
| Edition: | 2nd. ed. |
| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=swbKAgAAQBAJ&printsec=frontcover&dq=essentials+of+business+research&hl=en&sa=X&ved=0ahUKEwjjs6rq5PHVAhXLrI8KHQpGBc4Q6AEIJTAA#v=onepage&q=essentials%20of%20business%20research&f=false |
Table of Contents:
- An introduction to business research
- Developing a research topic
- Conducting a literature review
- Addressing ethical issues
- Establishing a research design
- Primary data collection
- Using secondary data
- Sampling
- Analyzing quantitative data
- Analyzing qualitative data
- Writing up and presenting your research.