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Fostering cross selling in financial service industry: an overview of tools and techniques.
The greatest asset of any consumer finance business is its base of customers. In today's competitive market, acquisition of profitable customers is tricky and tough. Nurturing the relationship into long-term profitable assets require lots of perseverance, innovation and research. All customers...
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| Aineistotyyppi: | Journal Article |
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Abhigyan
2009
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