Wordt geladen...
Fostering cross selling in financial service industry: an overview of tools and techniques.
The greatest asset of any consumer finance business is its base of customers. In today's competitive market, acquisition of profitable customers is tricky and tough. Nurturing the relationship into long-term profitable assets require lots of perseverance, innovation and research. All customers...
| Hoofdauteur: | |
|---|---|
| Formaat: | Journal Article |
| Gepubliceerd in: |
Abhigyan
2009
|
| Onderwerpen: |
| LEADER | 02386nam a22001337a 4500 | ||
|---|---|---|---|
| 999 | |c 120307 |d 120307 | ||
| 100 | |a Singh, Kanhaiya;Gupta, Priya and Misra, Richa |9 47809 | ||
| 245 | |a Fostering cross selling in financial service industry: an overview of tools and techniques. | ||
| 260 | |b Abhigyan |c 2009 | ||
| 300 | |b Vol 27 No.2 (July-Sept, 2009) |a p.43-51 | ||
| 520 | |a The greatest asset of any consumer finance business is its base of customers. In today's competitive market, acquisition of profitable customers is tricky and tough. Nurturing the relationship into long-term profitable assets require lots of perseverance, innovation and research. All customers are different, and to acquire the value they bring they need to be treated differently .Today, the customer is getting highly technologically driven. He is in the position to take his decisions analytically and systematically in buying decisions, and he expects and demands for more value and convenience from their financial institutions. Thus, with the increase in the level of competition in the market, players in the financial domain has to take some step to keep customer not switching on to other available players in the market for better or bundle of services associated to their basic needs. Cross sell is one of the smartest methods of growing revenues. In today's business environment acquiring new customers has become extremely expensive because of very high customer solicitation activity and very low response rates to customer acquisition efforts. Cross sell, therefore, is a much easier and smarter method of increasing revenues. The key to effective cross sell is to understand the needs of your customers, and then tailoring your product offering to suit the needs. This paper talks about the relevance and necessity finding of the Cross Selling techniques in the Financial Domain as well as to know the degree of importance and requirement of the technique for various Financial players of Financial domain in the market, whether banking or non banking financial institutions. It emphasizes on the requirement of the selling technique in the competitive growing domain of Financial Services by the institutions either to generate more revenue or to keep its customer involved in them. | ||
| 650 | |a BANKING LAW |9 47810 | ||
| 942 | |c JA | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 117053 |a MGUL |b MGUL |c JA |d 2016-12-17 |l 0 |r 2016-12-17 |w 2016-12-17 |y JA | ||