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Use of Smartphone-Based Messaging Applications: An Extended Theory of Planned Behaviour Approach
With the increasing penetration of internet into masses and high sales of smartphones,smartphone-based messaging applications such as Whatsapp, Viber are gaining popularity among the netizens in India. This study is an endeavour to understand the critical factors that influence the use of Whatsapp....
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| Format: | Journal Article |
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Abhigyan
2015
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