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Italian Luxury Brands in India: Opportunities and Challenges
This paper attempts to understand the opportunities and challenges faced by Italian luxury brands in India. A.T. Kearney, the global consultants, ranked India as the fifth most attractive retail market as per Global Retail Development Index (GRDI) for 2012. Six percent of the households in India bel...
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| Formato: | Journal Article |
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Abhigyan
2015
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