Events as a strategic marketing tool /

Bibliografski detalji
Glavni autor: Gerritsen, Dorothé
Daljnji autori: Olderen, Ronald van, Hover, Moniek, Mierlo, Jacco Van, Rooijackers, Margo, Velthoven, Thomas van
Format: Printed Book
Izdano: Oxfordshire: CABI, 2014.
Serija:CABI tourism texts
Teme:
Strategic planning.
Marketing.
Special events-Management.
Online pristup:https://books.google.co.in/books?id=7KmzAwAAQBAJ&printsec=frontcover&dq=Events+as+a+strategic+marketing+tool&hl=en&sa=X&ved=0ahUKEwjrg7L2uL_VAhULlJQKHVvKAkcQ6AEIJTAA#v=onepage&q=Events%20as%20a%20strategic%20marketing%20tool&f=false

Internet

https://books.google.co.in/books?id=7KmzAwAAQBAJ&printsec=frontcover&dq=Events+as+a+strategic+marketing+tool&hl=en&sa=X&ved=0ahUKEwjrg7L2uL_VAhULlJQKHVvKAkcQ6AEIJTAA#v=onepage&q=Events%20as%20a%20strategic%20marketing%20tool&f=false

MG University

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