Events as a strategic marketing tool /

Bibliographic Details
Main Author: Gerritsen, Dorothé
Other Authors: Olderen, Ronald van, Hover, Moniek, Mierlo, Jacco Van, Rooijackers, Margo, Velthoven, Thomas van
Format: Printed Book
Published: Oxfordshire: CABI, 2014.
Series:CABI tourism texts
Subjects:
Strategic planning.
Marketing.
Special events-Management.
Online Access:https://books.google.co.in/books?id=7KmzAwAAQBAJ&printsec=frontcover&dq=Events+as+a+strategic+marketing+tool&hl=en&sa=X&ved=0ahUKEwjrg7L2uL_VAhULlJQKHVvKAkcQ6AEIJTAA#v=onepage&q=Events%20as%20a%20strategic%20marketing%20tool&f=false

Internet

https://books.google.co.in/books?id=7KmzAwAAQBAJ&printsec=frontcover&dq=Events+as+a+strategic+marketing+tool&hl=en&sa=X&ved=0ahUKEwjrg7L2uL_VAhULlJQKHVvKAkcQ6AEIJTAA#v=onepage&q=Events%20as%20a%20strategic%20marketing%20tool&f=false

MG University

Holdings details from MG University
Call Number: 658.802 Q4
Copy Live Status Unavailable

Similar Items