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Events as a strategic marketing tool /

Dades bibliogràfiques
Autor principal:	Gerritsen, Dorothé
Altres autors:	Olderen, Ronald van, Hover, Moniek, Mierlo, Jacco Van, Rooijackers, Margo, Velthoven, Thomas van
Format:	Printed Book
Publicat:	Oxfordshire: CABI, 2014.
Col·lecció:	CABI tourism texts
Matèries:	Strategic planning. Marketing. Special events-Management.
Accés en línia:	https://books.google.co.in/books?id=7KmzAwAAQBAJ&printsec=frontcover&dq=Events+as+a+strategic+marketing+tool&hl=en&sa=X&ved=0ahUKEwjrg7L2uL_VAhULlJQKHVvKAkcQ6AEIJTAA#v=onepage&q=Events%20as%20a%20strategic%20marketing%20tool&f=false

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