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| LEADER |
01348cam a22002778i 4500 |
| 999 |
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|c 120097
|d 120097
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| 020 |
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|a 9781780642611 (pbk.)
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| 082 |
0 |
0 |
|a 658.802
|b Q4
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| 100 |
1 |
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|a Gerritsen, Dorothé.
|9 58093
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| 245 |
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|a Events as a strategic marketing tool /
|c Dorothé Gerritsen ...[et al.].
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| 260 |
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|a Oxfordshire:
|b CABI,
|c 2014.
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| 300 |
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|a x, 285 p.
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| 490 |
0 |
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|a CABI tourism texts
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| 500 |
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|a Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
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| 504 |
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|a Includes bibliographical references (pages 269-277) and index.
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| 650 |
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0 |
|a Strategic planning.
|9 58134
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| 650 |
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|a Marketing.
|9 58135
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| 650 |
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|a Special events-Management.
|9 24005
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| 700 |
1 |
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|a Olderen, Ronald van.
|9 58096
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| 700 |
1 |
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|a Hover, Moniek.
|9 58097
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| 700 |
1 |
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|a Mierlo, Jacco Van.
|9 58098
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| 700 |
1 |
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|a Rooijackers, Margo.
|9 58099
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| 700 |
1 |
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|a Velthoven, Thomas van.
|9 58100
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| 856 |
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|u https://books.google.co.in/books?id=7KmzAwAAQBAJ&printsec=frontcover&dq=Events+as+a+strategic+marketing+tool&hl=en&sa=X&ved=0ahUKEwjrg7L2uL_VAhULlJQKHVvKAkcQ6AEIJTAA#v=onepage&q=Events%20as%20a%20strategic%20marketing%20tool&f=false
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| 942 |
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|6 658_802000000000000_Q4
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|9 116845
|a MGUL
|b MGUL
|c GEN
|d 2016-12-07
|e Calicut Book Distributors Invoice No 10222 dated 26.02.2016
|g 4030.96
|l 0
|o 658.802 Q4
|p 56200
|r 2016-12-07
|y BK
|