Gerritsen, D., Olderen, R. v., Hover, M., Mierlo, J. V., Rooijackers, M., & Velthoven, T. v. (2014). Events as a strategic marketing tool. CABI.
Chicago Edition CitationGerritsen, Dorothé, Ronald van Olderen, Moniek Hover, Jacco Van Mierlo, Margo Rooijackers, and Thomas van Velthoven. Events as a Strategic Marketing Tool. Oxfordshire: CABI, 2014.
MLA Edition CitationGerritsen, Dorothé, et al. Events as a Strategic Marketing Tool. CABI, 2014.
Warning: These citations may not always be 100% accurate.