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Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
Brand extension has become one of the common strategies for the well established brand whenever companies want to enter into any new segment. In order to leverage brand equity the firms in today's scenario are coming with different product categories under the same brand. Certainly it helps the...
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| フォーマット: | Journal Article |
| 出版事項: |
Abhigyan
2014
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