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Impact of Digital Marketing Practices on Consumer Behavior In Indian Car Market

The paper attempts to understand the impact of digital marketing practices followed by car marketers on Indian consumers. The paper also deals with identifying the variables related to digital marketing if any, which could be leveraged by the marketers to effectively market the product. To achieve t...

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Bibliografiska uppgifter
Huvudupphovsman: Rekha Dahiya
Materialtyp: Journal Article
Publicerad: Abhigyan 2014
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