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Impact of Digital Marketing Practices on Consumer Behavior In Indian Car Market
The paper attempts to understand the impact of digital marketing practices followed by car marketers on Indian consumers. The paper also deals with identifying the variables related to digital marketing if any, which could be leveraged by the marketers to effectively market the product. To achieve t...
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| フォーマット: | Journal Article |
| 出版事項: |
Abhigyan
2014
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