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Impact of Digital Marketing Practices on Consumer Behavior In Indian Car Market

The paper attempts to understand the impact of digital marketing practices followed by car marketers on Indian consumers. The paper also deals with identifying the variables related to digital marketing if any, which could be leveraged by the marketers to effectively market the product. To achieve t...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Rekha Dahiya
Aineistotyyppi: Journal Article
Julkaistu: Abhigyan 2014
Aiheet: