Lataa...
Predictors of Attitude toward Advertising – An Empirical Study of North Indian Consumers
This study identifies the predictors of Indian consumers’ attitude-toward-advertising in-general, using an inventory of 28 belief statements developed by Pollay and Mittal (1993).The population for the study comprised the general public from 7 North Indian States (Punjab, Jammu & Kashmir, Himach...
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Journal Article |
| Julkaistu: |
Abhigyan
2013
|
| Aiheet: |