Vinod Kumar; Shelly Singhal and Gaurav Kamboj. (2013). A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL. Abhigyan.
Chicago Edition CitationVinod Kumar; Shelly Singhal and Gaurav Kamboj. A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL. Abhigyan, 2013.
MLA引文Vinod Kumar; Shelly Singhal and Gaurav Kamboj. A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL. Abhigyan, 2013.
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