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FINANCIAL BEHAVIOUR OF INDIVIDUAL INVESTORS: A SEGMENTATION APPROACH
The objective of the study is to identify the investor segments based on their attitudes and behavior in day to day financial matters and also to identify their socio-demographic characteristics. The study examines the individual’s financial competence and their consequential product needs. The surv...
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| स्वरूप: | Journal Article |
| प्रकाशित: |
Abhigyan
2012
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