Consumers Attitude about Blog and Community Marketing Across India and Australia

Increase in the popularity of social networking and blogging sites has attracted the interest of the marketers and communication strategists, who forever are searching for new means of advertising. Advertising on these sites in the developed economies has been very successful and has led to increase...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Purva Kansal AND Praveen Tiwari
Format: Journal Article
Udgivet: Abhigyan 2012
Fag:
ONLINE MARKETING COMMUNICATION; > CUSTOMER PERCEPTION; > CROSS CULTURAL MARKETING; > CHI SQUARE; > MANN WHITNEY

MG University

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