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Customer Satisfaction and Role of Channel Intermediaries In Life Insurance Services: A Comparative Study
In technical term Life Insurance is a contract providing for payment of a sum of money to the person assured. Life insurance provides an opportunity to protect from personal risk exposures like repayment of debts after death, providing for a surviving spouse and children, fulfilling other economic g...
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| Format: | Journal Article |
| Published: |
Abhigyan
2012
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| Subjects: |
| Summary: | In technical term Life Insurance is a contract providing for payment of a sum of
money to the person assured. Life insurance provides an opportunity to protect from
personal risk exposures like repayment of debts after death, providing for a surviving
spouse and children, fulfilling other economic goals, leaving a charitable legacy.
The present study was intended to get insight on role of channel intermediaries in
customer satisfaction in life insurance services. Findings of the study revealed that
Channel intermediaries
in Life Insurance services play an important
role in
customer satisfaction. Different channel intermediaries have their own unique
importance
in way of delivering life insurance services, as the role of these
intermediaries are different in nature and perform their operation in different
manner. The study revealed that Channel wise there is significant difference in
customers’ satisfaction towards Error Free Services provided
by channel
intermediaries, Service provided on Time, Processing Fee charged, Uniqueness in
Service offerings and After Sales Services provided by different channel
intermediaries of Life Insurance services |
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| Physical Description: | Vol 30. No. 1 (April - June2012) |