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AN EMPIRICAL STUDY OF EVALUATION OF SERVICE QUALITY OF INTERNET BANKING IN THE INDIAN CONTEX

To stay competitive in the emerging competitive market driven by deregulation, privatization and globalization, it is no more a question before the banking organization whether to deploy evolving internet banking services, but how to deploy it. Gaining competitive advantage in online banking environ...

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Dettagli Bibliografici
Autore principale: Ravinder Vinayek and Preeti Jindal
Natura: Journal Article
Pubblicazione: Abhigyan 2011
Soggetti:

MG University

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