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AN EMPIRICAL STUDY OF EVALUATION OF SERVICE QUALITY OF INTERNET BANKING IN THE INDIAN CONTEX

To stay competitive in the emerging competitive market driven by deregulation, privatization and globalization, it is no more a question before the banking organization whether to deploy evolving internet banking services, but how to deploy it. Gaining competitive advantage in online banking environ...

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Detalles Bibliográficos
Autor Principal: Ravinder Vinayek and Preeti Jindal
Formato: Journal Article
Publicado: Abhigyan 2011
Subjects:

MG University

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